Inspirational:Breaking the stigma of F2P...these guys just did that. (long)
(140 chars can’t hold all the feels I have for this game right now so… blog post!)
It’s no secret that many mobile devs/studios who create some of the most popular mobile games straight up are out to milk you for all you’re worth, tapping into gambling psychology tactics and wrapping it up as ‘free’ …with full page ads, constant pop ups for the in-apps,banner ads and ridiculously over priced in-apps.
Well seeing all that is straight up frustrating, even more so when some of those studios have massive marketing budgets to keep themselves on top.
Everyone wants to make money and fair enough most super deserve it, but so many devs just ruin their games in the process maybe a lot of them don’t care.
(I won’t get into the clone/jam hacked up stuff as thats like ‘whatever’ anyone is entitled to put stuff up if people play and like it then thats their jam; we aren’t the fun police judging what the world finds fun.)
I sympathise with every single dev out there who is struggling with what to do, trying not to compromise their own ethics but just bamboozled by the mobile world.
Ok the good news?
Developers like MightyMill based in the U.K have shown us how to in-app the right way with ‘Tanuki forest’; I saw a #gamedev tag with the cutest art so I figured sure, I’ll go check that out.
“Oh it’s free? probably in-apped up the wohoo or ads… oh it’s sort of helicopter/flappy-ish ugh I hate that kind of thing (mainly cos I suck at that kind of game)…it IS cute though”
I got it and not only did it load fast on my iphone4, didn’t crash- it was delightful to play! oh and wait a sec…NO ADS? each little feedback screen was just feedback no nags for money?? Mind blown. No ‘oh snap you need to wait 12hrs to keep playing as you haven’t paid us anything’.
So there IS a store in the game where you can purchase stuff like costumes, extra abilities basically content stuff- but you can actually buy it with the ‘kami’ points you get in the game, you could totally play this game actually free (I think).
What I like about the in-apps (something I never thought I would say) is that they are SO reasonable and didn’t feel at all like a rip off; but most of all they are super un-aggressive.
I read they opted for free because it breaks down the barrier and entices people to play, they did such a good job at balancing things, not pissing a player off. (and I rage quit with most free games) Even though it’s free my experience was SO positive I was compelled to buy an in-app and will get another just to support what they are doing, plus it’s a quality game that deserves money.
Basically to any other developers out there who are thinking of how to monetize things please do what these guys did. First make a really good QUALITY game worth money and then make decent in-apps that aren’t cash grabby.
Thank you @MightyMill for showing us how to do things right; we hope you guys get a billion downloads and wish you mega success!
p.s. this interview here sheds more light on their approach.